about sweetFrog

Derek’s Story

sweetFrog Premium Frozen Yogurt began when entrepreneur Derek Cha, along with his wife Annah Kim and two children, moved to Richmond, Va., in 2009. At that time, frozen yogurt shops were primarily located on the West Coast, but Derek became attracted to the concept because of its simplicity and low cost. Even in the midst of an unfriendly economy, he felt the time was right to enter the frozen yogurt market. So with faith, prayer, and the support of family and friends, the first sweetFrog store opened later that year in the Short Pump subdivision of Richmond.

Five years later, sweetFrog has grown by leaps and bounds (or hops)! Currently, sweetFrog has over 335 stores operating in 25 states, with international locations in the United Kingdom and the Dominican Republic. Derek and Annah couldn't be more proud of the business and its continued growth!

Photo Credit: Richmond Times-Dispatch