Will I be a good fit for sweetFrog?

Do you have restaurant experience? Have you owned your own business? Are you an enthusiastic professional, looking for an exciting new career? If so, this may be the opportunity for you! sweetFrog is looking for experienced, enthusiastic entrepreneurs to join the growing sweetFrog community. 

Like the guests we serve, sweetFrog is also home to franchisees from all walks of life. We have retired Veterans, stay-at-home moms, doctors, engineers, corporate refugees, and more. Regardless of what you have done up to this point, our dedicated franchise development consultants will provide you with all the information needed to help determine if a sweetFrog franchise will be the right investment opportunity for you.

While many of our franchisees come from a wide variety of backgrounds, we do see franchisees sharing certain personal and professional characteristics.

Each and every sweetFrog franchisee has a passion for the sweetFrog brand.  Once you drink the sweetFrog water, you will live, eat, and drink the “bringing hoppiness” business philosophy that has assisted us with our continued growth.


At sweetFrog, we believe in being good neighbors, serving our customers and our communities. Since our first store opened in Richmond, VA in 2009, we have been dedicated to bringing smiles to the people who come into our stores, as well as the people who work and live around us. We realize true growth happens at a local level, and we are never going to outgrow our commitment to our communities. Our stores operate as good neighbors through three main outlets: outreach, news, and events. By donating to local charities, sponsoring local sports activities, or getting involved with local academic reward programs, we are always looking to become an integral part of each and every community we serve.


You do not need to have experience running your own business in order to open a sweetFrog store. You should have strong communication skills and be able to motivate and manage a small team of people. 


Our franchisees show enthusiasm with everything they do. From the moment they walk in the doors of their franchise locations, our operators lead by example.  Our franchisees have excellent interpersonal skills and can effectively interact with their employees and valued clients. It is their enthusiasm and leadership skills that create loyalty, trust, and value within their franchise location.

Hard working and a willingness to learn

The best and brightest franchisees within the sweetFrog family spend each and every day learning from their peers and our support teams in order to make their location a rewarding and profitable success.  The majority of entrepreneurs who join the sweetFrog family have little to no prior industry experience. Our dedicated support teams work closely with each of our franchisees to ensure that they understand the best processes and procedures to quickly and efficiently launch and grow their sweetFrog location.  With a strong can-do attitude, our franchisees continue to outshine competitors around the globe through innovative community involvement and dedication to bringing hoppiness to everything they do. 

Information Request

We are actively looking for potential franchisees to develop sites in the south-east, mid-west, and New England markets. We are also actively seeking potential master franchisees to develop sites internationally. Contact us for more information.

This is not a job application. It is an information request for those interested in purchasing franchises.

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