Meet The Froggers – Your new Support Team


Patrick Galleher

Chairman & Chief Executive Officer

Patrick Galleher is also Managing Partner at Boxwood Capital Partners; a merchant bank in Richmond, VA, where he leads transactions for Boxwood’s M&A advisory services and private equity group. He has led several transactions including the sale of Dorsey Wright & Associates, the capital raise for Digital Risk, the minority and now buy-out of sweetFrog Yogurt, and the buy-outs of Yoga Direct, Yoga Accessories, Everything Yoga, and Red Rock Products.

Prior to joining Boxwood, Patrick was CEO of WILink plc (now known as PrecisionIR), a global financial communications business with operations in the U.S., Canada, U.K., Continental Europe, and Sweden. During Patrick’s 12 year tenure with the company, he quickly progressed from a top salesperson to product management to Chief Operating Officer to CEO and was actively involved in all aspects of the business. Patrick was President at the time WILink went public becoming the youngest CEO on the London Stock Exchange in 2002 and led and integrated 5 acquisitions during his tenure to expand the company’s core capabilities and client base. In 2006, as CEO, he successfully led the company through a public-to-private transaction/sale to a NY-based private equity group.

Patrick holds a B.S. in Business Administration from the University of Richmond, a degree from the London Business School, as well as attending the Centre for Creative Leadership in Belgium. He is a board member and founder of the Virginia Chapter of Young President’s Organization (YPO), sits on the board of the Robins School of Business at the University of Richmond, and is on the corporate boards of sweetFrog Enterprises, LLC, Issuer Direct (NYSE – ISDR), Midlothian Athletic Club, and Shockoe Commerce Group, LLC; a rapidly growing multi-channel retailer with a focus in the Health & Wellness space. Patrick, his wife Julia, and four children all live in Midlothian, VA.

Favorite sweetFrog cup:

Vanilla NSA with Cookies 'n Cream, chocolate flakes, hot fudge and brownie bits.


Matt Smith

Chief Marketing Officer

Matt Smith is the Chief Marketing Officer at sweetFrog Enterprises, with responsibility for marketing programs, brand management, and business development. Prior to joining sweetFrog in October 2014, Smith’s professional career has included work in marketing, event management, communications, and public relations.

Matt’s career started in college sports marketing at the University of Richmond where he also helped run the media center for the 1992 Presidential Debate. Later, he spent three years promoting the nation’s largest sports memorabilia conventions and coordinating appearances by professional athletes for Tuff Stuff Magazine.

In 2001, after spending four years in direct mail marketing, Smith was hired by Virginia Farm Bureau Insurance to start an in-house marketing department. Over the next 12 years, his responsibilities would grow to include strategic partnerships and change management. While at Farm Bureau, Matt negotiated the naming rights for Farm Bureau Live at Virginia Beach and helped lead the acquisition of the State Fair of Virginia and Meadow Farm (the birthplace of Secretariat).

In 2013, he started his own marketing firm, Execute, to help clients with branding, the creation of strategic marketing plans, engagement in social media, and sponsorship negotiation/measurement. 

Currently, Matt serves on the state board of directors for the March of Dimes. Previously, he has held board positions for the Salvation Army, American Marketing Association and Drive Smart Virginia.

A native of Frederick, MD, Matt holds a bachelor's degree in political science from the University of Richmond. He lives in Richmond, VA with his wife (Laura) and their five children (Gillian, Owen, Wyatt, Tristan & Megan). In his free time, Matt enjoys coaching his kid’s sports and is a member of the University of Richmond radio and TV broadcast teams for football and basketball.

Favorite sweetFrog treat:

Original tart with a handful of blueberries, blackberries, and strawberries adorning the top.


Brian Partlow

Chief Financial Officer

sweetFrog Enterprises is pleased to announce that Brian Partlow has joined our sweet family as the new Chief Financial Officer. Brian has 15+ years of finance and accounting experience to help America’s #1 frozen yogurt brand have continued success. Brian comes to sweetFrog with his undergraduate degree from William and Mary, an MBA from the Wharton School (University of Pennsylvania) and past roles as the Corporate Controller for TruePath Wireless, the C.F.O. for Zero Point and the Director of Financial Planning and Analysis for ATK Blackhawk.
Brian grew up in New Jersey where he met and married his high school sweetheart, Amy. The couple has been married for 23 years now, and they have three beautiful children together: Matt, Rachel and Jack. When he’s not crunching numbers and learning new sweetFrog handshakes,  Brian enjoys running marathons, cheering for the Chicago Bears (remember 1985!), and looking for a pick-up game of basketball or ultimate frisbee.

Ordinarily, Brian likes ½ chocolate, ½ cappuccino froyo with peanut butter cups, chocolate sauce and whipped cream, but when he's feeling crazy he gets ½ tart, ½ strawberry with assorted fruit toppings, chocolate sauce and always whipped cream.


Adam Silverman

Director of Operations

Mr. Silverman joined sweetFrog in 2011 as a District Manager in the Richmond, VA area.  Since that time he has been a valuable asset in growing the brand by helping to open new locations and eventually being a part of the original franchise support team. Prior to joining the sweetFrog family, Mr. Silverman worked for Outback Steakhouse for seventeen years in various capacities.

As a member of the sweetFrog family, Mr. Silverman assists new and current franchisees in all things operations, from new store openings to on-going training and upholding brand standards.  He will be able to answer any questions you have about sweetFrog operations.

Mr. Silverman is always available by phone or email to offer any assistance to franchisees while they are preparing to open a new sweetFrog or give advice about the current operations.

Favorite sweetFrog Treat: Peanut Butter Cup Sundae
Start with a little vanilla yogurt, peanut butter cups, peanut butter sauce, and whipped cream.  Then repeat. It has to be layered for the perfect treat!


Alan Delano

Corporate Trainer and Operational Support

Alan first became involved with sweetFrog back in January 2012 when his father-in-law became a licensee in North Carolina.  Alan and his wife moved there and opened up their first store before moving back to Richmond, VA, for the birth of their son.  Alan started out as a floating manager for corporate stores in the Richmond area before managing a couple of the Richmond area locations.  As his interest and passion for the company continued to grow, he began assisting the corporate office with various projects such as an inventory system for their stores and training new franchisees out of the locations he was managing. 

In July of 2015, Alan moved over to the corporate office where he still conducts training for new franchisees, but now serves in an operational support capacity to both corporate and franchise locations.  In addition to training on-site in the Richmond area, Alan can travel to your location for new openings to ensure that everything goes as smoothly as possible for you.  If you have any questions or needs in regards to training or support with your operations he is just one message away! 

Favorite sweetFrog Treat:
Caramel Sea Salt Gelato, topped with white chocolate chips, cookie dough bites, and whipped cream.


Michelle Finkbeiner

Marketing Manager

Ms. Finkbeiner joined sweetFrog in 2015 to assist the team with all things marketing related.   Prior to joining sweetFrog and becoming an official marketing frogger, Ms. Finkbeiner ran her own small advertising business and worked her marketing/PR magic at law firms, advertising agencies, a non-profit organization, and a government agency.

Ms. Finkbeiner enjoys hopping from one project to another, and from store to store to store, helping all sweetFrog locations market our incredible brand and all the sweet things that go along with it.  As sweetFrog’s newest marketing frogger, Ms. Finkbeiner focuses most of her marketing magic on local store marketing initiatives - identifying and developing fun new ways to reach the schools, churches, clubs, teams, and groups of any size, in each store’s market. She will make sure you have all you need to make your store THE HOPPY PLACE for friends, families, and groups of all shapes and sizes to meet, fundraise, and celebrate – all while enjoying their favorite frozen treat.

Ms. Finkbeiner holds a bachelor's degree in Mass Communications/Public Relations from Virginia Commonwealth University. She lives in Midlothian, VA, with her two children, Megan and Jack. In her spare time she enjoys shooting pool, kayaking, and many other outdoor activities. 

Speaking of favorites, Ms. Finkbeiner’s favorite sweetFrog treat is Mango and Cake Batter froyo topped with pomegranate seeds and chocolate chips.  YUM!!


Gibson Gahan

Manager of Supply Chain

Gibson joined sweetFrog in 2015 to analyze vendors that sweetFrog uses throughout the supply chain. Prior to joining the sweetFrog family, Gibson worked at Apple as a genius, Oakley as a New Store Opening/Operations Supervisor, and a local non-profit helping people experiencing homelessness.

As a member of the sweetFrog family, Gibson ensures that all stores have the right product at the right time while maintaining low costs for our franchise owners. Gibson also deals with any customer service issue related to product warranty.

Gibson is always a phone call away to offer any assistance to franchisees, ensuring they are stocking the right product at the right time, as well asking questions about trends in the company related to merchandise and food sales.

Favorite sweetFrog Treat:
Cake Batter and Cookies 'n Cream swirl filled half way up, maybe a little salted caramel added on top followed by copious amounts of Reese’s peanut butter cups and other candies.


Shemar Pucel

Director of Franchise Marketing & Development

Ms. Pucel joined sweetFrog in 2015 to assist with franchise development. Prior to joining the sweetFrog family, Ms. Pucel worked with another local franchise company, Outdoor Living Brands.

As a member of the sweetFrog family, Ms. Pucel assists new prospective franchisees as they begin exploring the amazing franchise opportunities currently available with sweetFrog. She will be able to answer any questions you have about the sweetFrog franchise opportunity as she guides you through our unique education and discovery process—ensuring you obtain all the information needed to help you decide if a sweetFrog franchise will be the right franchise for you.

Ms. Pucel is always a phone call away to offer any assistance to franchisees during the franchise discovery and qualification process, as well as when preparing for confirmation and training day visits.

In addition to her development duties, Ms. Pucel currently manages and facilitates all marketing and lead generation efforts for the franchise recruiting teams. She resides in Williamsburg, VA, with her son Cody.

Favorite sweetFrog Treat:

Classic Chocolate and Cake Batter, topped with sprinkles and chocolate chips (we think someone has a sweet tooth!)



Information Request

We are actively looking for potential franchisees to develop sites in the south-east, mid-west, and New England markets. We are also actively seeking potential master franchisees to develop sites internationally. Contact us for more information.

This is not a job application. It is an information request for those interested in purchasing franchises.

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