about sweetFrog


sweetFrog Premium Frozen Yogurt began when entrepreneur Derek Cha, along with his wife Annah Kim and two children, moved to Richmond, Va., in 2009. At that time, frozen yogurt shops were primarily located on the West Coast, but Derek became attracted to the concept because of its simplicity and low cost. Even in the midst of an unfriendly economy, he felt the time was right to enter the frozen yogurt market. So with faith, prayer, and the support of family and friends, the first sweetFrog store opened later that year in the Short Pump subdivision of Richmond.

Today, sweetFrog has grown by leaps and bounds (or hops)! Currently, sweetFrog has over 340 stores operating in 26 states, with international locations in the United Kingdom, Egypt and the Dominican Republic.

Derek's Story

Photo Credit: Richmond Times-Dispatch