As the logos of two locally based companies speed around the Action Track this weekend, about a dozen more will be vying to catch race fans’ eyes from stationary positions during Sunday’s Toyota Owners 400 at Richmond International Raceway.
Frozen yogurt chain SweetFrog and Mechanicsville construction firm EJ Wade Construction are again sponsoring cars in this year’s races – both Sunday’s and September’s Federated Auto Parts 400, likewise part of the Monster Energy NASCAR Cup Series. Read more →
The T-shirts for sale at the register first captured Dr. Dan Robinson’s attention at the sweetFrog yogurt shop. The bright colors and cartoon frog drew his eye, but the message on the shirt piqued his interest. The “frog” in the company name is an acronym for “fully rely on God.” The shirts bear the slogan and cite John 3:16, “For God so loved the world that he gave his only Son, so that everyone who believes in him might not perish but might have eternal life.” Read more →
The frozen-yogurt chain, SweetFrog, saw a 15 percent bump in revenue in one location after rolling out a MultiSight cloud-based video surveillance. That ROI has inspired leadership to begin deploying the system throughout its 65 corporate locations and recommend it to franchisees, according to a company press release. Read more →
That said, faith based companies are not without their challenges, which they have to overcome. Small Business Trends interviewed Patrick Galleher CEO of sweetFrog. Galleher acquired sweetFrog in 2015 and despite tough competition in the frozen yogurt market, Patrick Galleher and his team have helped build the brand into a household name, with 340 locations in 24 states in just two years. Galleher gave us some insight into how faith based companies can overcome their unique challenges. Here are his faith based business tips. Read more →
Driver Gray Gaulding will meet with fans for autographs, photos and free donuts at the sweetFrog shop in Atlee, V.A. (located at 10040 Sliding Hill Road) on April 28th from 7:00pm – 8:00pm ET.
The Atlee location is one of two sweetFrog shops testing donuts as a new product offering. All fans who attend Gaulding's appearance will be able take home an autograpged hero card and enjoy a sampling of the new donuts with no purchase necessary.
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