sweetFrog Frozen Yogurt Launches Nationwide Acquisition and Re-Branding Push
sweetFrog Frozen Yogurt, the nation’s leading frozen yogurt franchisor, named America’s Best Frozen Yogurt by The Daily Meal, and a Top New Franchise by Entrepreneur Magazine, has announced a nationwide acquisition and re-branding push to add as many US-based locations as possible to the sweetFrog franchise family in 2017 and beyond.
This full-scale effort will be directed by sweetFrog’s CEO, Patrick Galleher – an accomplished private equity executive. According to Galleher, sweetFrog’s award-winning reputation, supply chain and cost structure makes the frozen yogurt franchise an attractive fit for any chain seeking to be acquired and any store owner considering a re-brand.
“There has never been a better time to launch an acquisition and re-branding push on behalf of sweetFrog,” says Galleher. “In the past two years, we have hired phenomenal corporate employees, added passionate franchise owners, and of course, continued to serve the best-tasting frozen yogurt, ice cream and gelato in the market. We have kept fan-favorite flavors and introduced new, cutting-edge flavors our customers love. These efforts have reinforced sweetFrog’s status as the nation’s leading frozen desert brand – earning sweetFrog countless industry awards and helping the company grow to 340 total stores in 27 states, including 10 international locations in Egypt and the Dominican Republic.”
Galleher also referenced specific milestones and company initiatives that make the timing perfect for this acquisition and re-branding effort.
“Our supply chain, cost structure, brand name and many other important factors can help any other frozen yogurt location become more profitable if they join our award-winning franchise system,” says Galleher. “Additionally, we have recently achieved multiple important milestones that highlight the reach and impact of the sweetFrog brand. These include securing a fantastic NASCAR sponsorship agreement with rising driving star Gray Gaulding and reaching 2 million active sweetFrog customer loyalty program members earlier this year.
“For these reasons and many more, we’re excited to add new sweetFrog locations this year as we acquire other self-serve frozen yogurt chains and help individual frozen yogurt operators re-brand under the sweetFrog name.”
To learn more about sweetFrog Frozen Yogurt franchise opportunities, as well as acquisitions and re-brands, please visit http://sweetfrog.com/franchise.